For other brands, other top links posts also tended to share relationship advice.Many of these publishers created content that was silly or used humor to sympathize with their readers’ search for love.Compare this with Grindr, which as the runner-up, only drove 19,000 engagements.This is a change from 2015, when Grindr didn’t publish anything to Instagram during this same period.Of these Pages, Zoosk and Badoo have the biggest amount of followers, 13 million, and 12 million, respectively.
For brands, we’ve been seeing more and more brands take a political role and create content around what their audience cares about.
Keeping those new figures in mind, we decided to explore how the most popular matchmaking sites did on social media.
We used Spike to analyze their social content on Facebook and Instagram from January 15th through February 15th, 2017.
We’ve noted before that Instagram is growing in importance for brands.
On average, the brands posted 30 times to their accounts in the lead up to Valentine’s Day.
Search for tagg dating:
Match, despite being a well-known dating site, didn’t post any content at all to its Facebook Page.